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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Customize the paid search report to each unique account by...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. How to Use this Segment: Apply these segments to any report with unique...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    What exactly does your visitor want at the moment they click the “learn more” link? On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The last thing you want is a blog post that convinces a visitor to buy your product – and a product page that convinces them to buy it from someone else. Your "150 words of unique copy" might as well be white font on white background.

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Is the content ready for visitor? When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for.