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Unique Visitor

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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Visitor Value: The Key Metric The specific wording would be based, ideally, on the unique and valuable difference of the dental clinic in question. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Session-Based, where every visitor coming to the site receives a unique phone number based on the referring URL. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Customize the paid search report to each unique account by...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. How to Use this Segment: Apply these segments to any report with unique...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    What exactly does your visitor want at the moment they click the “learn more” link? On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.