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  1. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. Users can also request deals on pages, giving Groupon enough customer feedback to know which businesses to...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. And the Viral Video Chart powered by Unruly has created charts of the Top 20 Vine Videos and Top...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For our example, we want the tag to fire on every page of the website (so we can track if users are spending more than 30 seconds when visiting each page on the site). We know that the major search engines calculate dwell time, and that low dwell...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Compare users who visited branded pages to those who didn't. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for the products or services that a brand has to offer. Before Facebook, Twitter, or Pinterest, Google was already...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    As users gravitate more and more towards apps for search, the types of content a search leads to will diversify – it's not just about browser-based content anymore. Google Goggles: The Goggles experience is improving rapidly in the wake of Glass...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Forty-three percent of mobile email users check email four or more times per day. Those people are already opted-in ‐ that's why email is so powerful and unique. Most brands do not have huge teams of people working on email; rather, it's usually...