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  1. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. After users click on an article or go to a page, content...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. Most online advertisers know that mobile-specific experiences are important, but...

  3. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Placing the tag on the site will allow users to view content in their language of preference. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    As users increase engagement, the website content delivered is enhanced correspondingly. A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories.