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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    As users increase engagement, the website content delivered is enhanced correspondingly. A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories.

  2. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. Despite the apparent increase in action from search providers, the problem of the so-called "dark web...

  3. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. Click on the list, and you'll get your stream of tweets from only users in that list. Being involved in a list means you can view the list and only see a stream of Tweets from the users in...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Users immediately know what they did well and where they messed up. Giving an unknown online merchant your credit card number is hard. Getting useful data from an online calculator? It’s not like you could use checks and Xs to get me to sign up for...