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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. Most online advertisers know that mobile-specific experiences are important, but...

  2. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Placing the tag on the site will allow users to view content in their language of preference. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    As users increase engagement, the website content delivered is enhanced correspondingly. A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories.

  4. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. Despite the apparent increase in action from search providers, the problem of the so-called "dark web...

  5. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. Click on the list, and you'll get your stream of tweets from only users in that list. Being involved in a list means you can view the list and only see a stream of Tweets from the users in...