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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Nearly 50 percent of smartphone users leverage their device to look up a business locale or directions, and 20 percent look for a business phone number. However, just 22 percent of mobile users complete a purchase directly via their smartphone or...

  2. What is Mobile App Attribution & Why is it Important?

    To track users from Twitter you could send visitors to http://www.example.com/resources/? However, attribution is a pretty unique problem for mobile because there is no standard tracking methodology. Unique Identifier Matching: Attribution using...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute. We can be identified by our IP address, our computer name, our phone's...

  4. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  5. Driving Consumer Insights With Mobile Analytics

    Are users upgrading it over time when you have new releases? And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. But the left-side navigation is different with the following...

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. Within search results, information tied to verified online profiles will be...