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  1. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  2. Driving Consumer Insights With Mobile Analytics

    Are users upgrading it over time when you have new releases? And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. But the left-side navigation is different with the following...

  3. 4 Steps to Take After a Google Manual Penalty is Removed

    As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. Within search results, information tied to verified online profiles will be...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Being consistent with keyword phrases within these platforms will not only help your...

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Today, Twitter users are still very mobile. He started off discussing mobile and how Twitter users are more engaged when they use their mobile devices. By capitalizing on all these engaging moments, brands have a truly unique platform to get...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. At SES New York, a keynote panel addressed the opportunities of mobile marketing and channels available today for brands to engage...