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  1. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. Users can also request deals on pages, giving Groupon enough customer feedback to know which businesses to...

  2. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Who would have thought that there was so much to be gained just...

  3. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. For example, here are four unique user identifiers that can be used for deterministic...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store.

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Remember, if you want a separate, unique experience that incorporates your existing desktop experience, but is specific to mobile users….then, you may not want to do this consolidation. Custom 404 page for mobile users, if a page no longer exists...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    A link-building strategy that is distinctly different from your competitors will help in building a unique brand image and prevent confusion in users' minds. However, the only way you can carve out a separate and unique identity for your brand is...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. Typically (although not always), the kind of content that attracts links is content that solves problems...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. Rule-Based, where you only use a unique phone numbers for specific campaigns. Session-Based, where every visitor coming to the site receives a...

  9. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  10. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. UX is a two-part process beginning with a scientific...

  11. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Un-engaging content: Even if your content doesn't fall in any of the categories above, it may still be a potential threat because users don't find it particularly interesting. Bounce Rate: Whether a user returns to or "bounces" back to the search...