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  1. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. UX is a two-part process beginning with a scientific...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Un-engaging content: Even if your content doesn't fall in any of the categories above, it may still be a potential threat because users don't find it particularly interesting. Bounce Rate: Whether a user returns to or "bounces" back to the search...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  5. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. This focus has allowed us to launch some new...

  7. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Data from BrightEdge's Data Cube shows that for a given keyword...

  8. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. However, according to the same Mobile Behavior Report, 54...