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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Data from BrightEdge's Data Cube shows that for a given keyword...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. However, according to the same Mobile Behavior Report, 54...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. Even though there was an almost unanimous consensus on the cross-screen...

  4. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    If you don't have the text, the words that will really match on the page, then it's going to be hard for us to return that page to users. If you want to put stuff in the head, that's great, make sure it unique, don't just do duplicate content, but...

  5. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. Placing the tag on the site will allow users to view content in their language of preference. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent...