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  1. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. With Groupon's Gnome tablet, business owners can track user content, respond to people's ratings, and redeem...

  2. Dealing With Onsite Duplicate Content Issues

    Wrong page ranks result in poor user experience If you have multiple pages that are similar, expand the pages to contain unique content or consolidate them into a single page. Replacing duplicate content with unique and informative content, which...

  3. Cross-Device Measurement: Believe the Hype

    For example, here are four unique user identifiers that can be used for deterministic cross-device attribution: Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    User Experience UAT (user acceptance testing) of the new responsive design Remember, if you want a separate, unique experience that incorporates your existing desktop experience, but is specific to mobile users….then, you may not want to do this...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is user experience (partly). There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Consider how the words we're putting on the page affect a...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. When a user clicks on any of these sites, she is taken to the same...

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Do they have examples that describe how they identified user characteristics that...

  9. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. In fact, Google continues to dial up the importance of quality...

  10. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into...

  11. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This innovative approach may be great for user experience and conversions, but implementation errors could go up, said Yu. This hybrid approach is something brands may choose to create a unique experience for their most important landing pages...