Your unique selling proposition (USP) Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of...
If users aren’t engaged and bail here, it doesn’t matter how awesome your call-to-action or unique selling proposition is. You’re almost guaranteed to see results in either a boost in rankings (extra text helps it rank for a broader basket of...
Technically algorithmic updates are ultimately a winning proposition, but when SEO professionals experience several updates in short order, they can feel a bit like a slow kid playing dodgeball. This SEW post outlined the main benefits, including...
A unique selling proposition (USP) is generally quantifiable and measurable. What is a value proposition? Very few organizations completely lack the ability to create something link worthy (save for the exception of some thin affiliate sites and...
This first ad capitalizes on this maid service’s Unique Selling Proposition (USP), which is pay-for-performance cleaning. So the real value is not that your content is free, it’s the fact that it’s unique, educational and beneficial to your target...
Building Block 1: Unique Selling Proposition Is it selling products, generating leads, increasing awareness, or something else? Without this negative, your ad will show up on searches for “free {whatever it is you’re selling}.
If your ad copy includes a special offer or other unique selling proposition, you’ll probably want to include it in your sitelinks too, or else the offer may not be noticed. As with all PPC features, there are a few cons to go along with the pros.
The idea of adding product-level content for each page can be a time consuming proposition. Unique content that is first published on your own site is what you should be striving for when evaluating the value that your content will bring from an...
Also, you'll need to take into account consumer behavior and culture in that country -- where's your gap in the market and what's your unique selling proposition (USP)? When it comes to creating websites for foreign language markets, a few...
The name is TripFit.com and their unique selling proposition is that they feature travel coupons. JasonTabeling Geo-Targeting Isn't Just for Local Businesses Anymore SEW EXPERTS: PROFITABLE PPC Most search advertisers use geo-targeted campaigns...
The name is TripFit.com and their unique selling proposition is that they feature travel coupons. A new travel search site has launched. The coupons are provided through a partnership with CouponCabin.com.
As Google continues to develop all of these fronts, it could add up to a valuable proposition for local and national advertisers that want to diversify ad campaign across online and offline media and also have greater ability than ever before to...
Whether its indexing a trillion pages, advancing semantic search, or harnessing social search, everyone's looking for their Unique Selling Proposition. Boone Pickens selling off his entire stake in Yahoo.
Whether its indexing a trillion pages, advancing semantic search, or harnessing social search, everyone's looking for their Unique Selling Proposition. When it comes to beating Google, many entrepreneurs attempt to have what they consider better...
Often called the unique selling proposition, this is what you communicate to set your firm apart from the competition. According to Jared Simon, VP, Corporate Development from TurnHere, "Nothing builds trust better than watching the business owner...
The value proposition? Advertisers will be able to pull up an audio campaign with unique URL to see Web metrics. It's not the place for marketers to connect with consumers at a moment of relevancy despite the success of Heinz in selling ketchup...
Back then, Ryan nailed the benefit of the ValueClick acquisition when he said, "Search123 was recently acquired by ValueClick, adding, well, value, to the unique selling proposition offered by both companies.
Like any other sound marketing decision, determine whether an online video will help you accomplish the primary marketing objective of creating or highlighting your unique selling proposition (USP) in order to increase lead generation and sales.
Unique Selling Proposition: consumers more than ever are better educated to their purchase options. Years in business, specialties, promotions, and unique local selling propositions are all great content to include.
Know what the key value proposition is for your business. Make sure your value proposition is very simple to recognize. Once you have these questions sorted out make sure every layer of your organization -- and all your business partners...
