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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Doesn't have to be big but it should be unique to this audience. In local, there was Yelp.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email...