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  1. Adobe Adds Cloud-Based Mobile Services

    The Mobile Services SDK provides one, unified method of data collection for either native apps written in Objective C or similar languages as well as hybrid apps, based around HTML5 wrapped up in a chromeless browser, like Adobe's PhoneGap service.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    New Unified Segments Tool Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. The next great leaps will be made using "intuition and empathy", said Paul Muret, Google...

  3. Converged Media in Marketing Starts With Breaking Down Silos

    The customer wants a unified experience. Image Credit: Simon Heseltine Why do marketers still consider, digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid and display?

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Achieving A More Unified Digital Strategy Once you incorporate this knowledge into your daily routine as campaign managers, you can start to create campaigns that work even better when unified. You, the uninformed and impulsive buyer, provide the...

  5. Is Google's Unified Privacy Policy Illegal in Europe?

    Google's privacy policies are under investigation by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law. The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets...