SEO News

Unica

RSS
  1. Integration in a Decentralized World

    Unica As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're generating the maximum ROI possible for the company.

  2. CMS Watch says Google Analytics and Omniture are “over-hyped”

    Unica: Affinium NetInsight 7.1 This is a distant echo of the classic complaint by the Brits during World War II that the Yanks stationed in their country were “overpaid, oversexed and over here. In a press release, CMS Watch said that it “rejected...

  3. Interview with Unica's Rand Schulman

    Just over a week ago I sat down with Rand Schulman and spoke at length about the web analytics industry, and some of the recent events there. To put in place Rand's role in this industry, consider the following quote from Jim Sterne:

  4. Web Analytics Shootout Data Released

    Analytics packages included in the study were Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends. Stone Temple Consulting (STC) has released the first findings from...