In August, IBM acquired Unica to enhance digital marketing services. It's obvious that today's C-suite understands the need to shift the emphasis from talking about huge (irrelevant) numbers to quoting net business impact by identifying risks, and...
Unica As paid search marketers we tend to divide our time into three major areas: Research and planning for new accounts or campaign expansion. This includes things like keyword research, display research, and competitive intelligence.
Unica As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're generating the maximum ROI possible for the company.
Unica: Affinium NetInsight 7.1 This is a distant echo of the classic complaint by the Brits during World War II that the Yanks stationed in their country were “overpaid, oversexed and over here. In a press release, CMS Watch said that it “rejected...
Clicktracks, IndexTools, Unica's Affinium NetInsight, HBX Analytics, and Omniture. She particularly likes NetTracker, a technology acquired by Unica and rolled into the NetInsight family of products. This is the second of two articles about key...
The report looks at performance, accuracy, and capabilities of Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences' HBX Analytics, and WebTrends.
The report looks at performance, accuracy, and capabilities of Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences' HBX Analytics, and WebTrends.
Analytics is much more than just the Web analytics tools that you can license today, for example: Clicktracks, Coremetrics, Google Analytics, IndexTools, Omniture, Unica Affinium NetInsight, Visual Sciences, and WebTrends.
Web Analytics Shootout: Unica's Affinium NetInsightEric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica’s Affinium NetInsight Web analytics package.
Web Analytics Shootout: Unica's Affinium NetInsightEric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica's Affinium NetInsight Web analytics package.
A Review of Unica’s Affinium NetInsight Web Analytics, Ramblings About SEO comScore Report Likely Misses Large Internet Segments, Natural Search Blog Search Assist refines queries by providing related topics as searchers type to assist them in...
Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica's Affinium NetInsight Web analytics package. As with the other packages he's reviewed, Eric came...
A Review of Unica's Affinium NetInsight Web Analytics, Ramblings About SEO comScore Report Likely Misses Large Internet Segments, Natural Search Blog Want a snapshot of the day's search marketing news?
Interview with Unica's Rand SchulmanEric Enge sits down with Rand Schulman to speak at length about recent events in the web analytics industry. THE SEARCH ENGINE UPDATE July 24, 2007 - Number 245 By Kevin Newcomb News Editor, Search Engine Watch...
Interview with Unica's Rand SchulmanEric Enge sits down with Rand Schulman to speak at length about recent events in the web analytics industry. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in...
Interview with Unica's Rand SchulmanEric Enge sits down with Rand Schulman to speak at length about recent events in the web analytics industry. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories...
Just over a week ago I sat down with Rand Schulman and spoke at length about the web analytics industry, and some of the recent events there. To put in place Rand's role in this industry, consider the following quote from Jim Sterne:
Analytics packages included in the study were Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends. Stone Temple Consulting (STC) has released the first findings from...
Unica's Steve O'Brien on Cross Channel IntegrationCross channel integration is an area of great focus for Unica, and Steve made some great observations as to why it's important. We've collected all the search marketing news from selected posts to...
Unica's Steve O'Brien on Cross Channel IntegrationCross channel integration is an area of great focus for Unica, and Steve made some great observations as to why it's important. Want a snapshot of the day's search marketing news?
