If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...
In both industries we all strive to uphold best practices but that doesn't mean there are not individual offenders. Optimizing sites for search engines is an online best business practice, equivalent to building your store in a good location and...
The FTC and Justice Department both oversee antitrust investigations, so it seems the outcome of the ITA deal will determine which agency would handle a larger investigation of Google's business practices.
Or was there any deceptive practices casing real consumer confusion? However, Kosar had never actually trademarked her business name. She assumed that since her business name had been around for so long, she would be protected by what is called a...
Sometimes publishers of low quality sites that primarily use spammy, but easy to detect, link practices, still succeed (for a while). The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media...
The FTC already bans deceptive and unfair business practices.and it seems they seek to expand those laws by including bloggers. Seems the Federal Trade Commission wants to become the regulator of the web.
It's a world where we follow best practices and use our best judgment to make decisions on what to do next. If I'm reading the post correctly, it looks like virtually NO advanced notice was provided (i.e.alert customers on Friday afternoon and make...
Unfair Business Practices The complaint was amended in October, removing the negligence and unjust business practices portions. In doing some research over the holidays I discovered that back in July a lawsuit against Google was filed by Steve...
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Rating Search Engine Disclosure Practices SearchDay, November 24, 2004 Which search engines are adequately disclosing their paid placement and paid inclusion practices? She goes into some depth on what Google might be up to: "Google has...
SEO for Google Using CSS Best Practices Forums Questions for SEO Best Practices Forums No Joy With Listings in Yahoo Small Business Ideas Forum A business model that expects to make it on the Internet through getting everything for free usually fails.
As Did-It's Lee summed it up, "We all know best practices in PPC are to go very broad and test everything to find the golden nuggets of ROI. He added that the smaller players appear get more inventive to attract business.
Nonetheless, Google provides contact information for the Federal Trade Commission to file a complaint if you feel a pop-up window you're seeing has been generated by a site or program that uses deceptive or unfair business practices.
They obviously could care less about our business trying to stay ethical and follow the search engine and directory rules when people are still out there spamming and cloaking and using unethical practices to get good listings.
