SEO News

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a content marketing campaign with SEO overtones.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Understanding what works best and what your competitors are doing well can prevent lost time on poor content and create better campaigns. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. When companies are hit by Panda and see a huge drop...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    McKenna explored a slightly different angle on understanding how audiences come to a site, and what to look for. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Those creating them are drawing on countless years of experience and audience understanding and the process of pulling them together is science. Go ahead and give it a go yourself.and involve as many team members as possible to aid the...

  8. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...