More valuably, these quick reports will build the client’s understanding of the different KPIs we SEO professionals monitor, and will be great for assuaging impatient clients and sparking a very productive dialogue each month.
Knowing names and sites is one thing, but by understanding their interests and the more important areas of their life you will make friends and stronger long-term bonds. Understanding Your 'Target' The critical first stage in the planning process...
After understanding the composition of social membership, it becomes critical for marketers to understand the reasons consumers become Fans of brands in the first place," Syncapse said. Social intelligence company Syncapse set out to answer why...
For people who aren't experienced with WordPress themes but deal with them a lot, I would suggest reading and understanding the WordPress page on theme development (you don't have to be a complete techie to understand it).
Given a basic understanding of the tactics and the user experience for local search, we can now review the various options for local search optimization. With the rise of smartphones and mapping apps we're living in the era of local search and...
Learning Curve: Understanding how to use the framework to construct pages can range from easy to difficult. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an...
When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. New findings from online ad network Chitika confirm it's anything but lonely at the top.
Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it is invaluable to the social, search or digital professional. Carpe diem!
Understanding the Playing Field Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork...
Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...
Step 2 is important in understanding the level of involvement necessary to become a local authority. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping...
Jenkins jumped in by saying the first thing you should figure when it comes to email is understanding the purpose of your program. Understanding Who Your Customers Actually Are Richard Fleck, Vice President, Strategic Services from Responsys, spoke...
We want to make our ads as relevant to the searcher as possible, so this involves understanding not only the keyword itself, but also the intention behind the keyword. On search engines, it's all about the keyword.
Overland and Karunakaran understand the importance of planning to ensure campaign success; of defining goals, understanding KPIs, aligning content with relevant offers, and tracking attribution reliably across platforms and devices.
By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign. Image Credit: Shareaholic
Released as a standalone app for Android and as an integrated update to the Google App for iOS, Google Now assesses the behavior of a user logged into his or her Google account, and, over time, develops an understanding of what that user wants and...
Understanding the high demand for great talent as a competitive edge, HR pros have taken to social media sites like LinkedIn almost like teenagers to texting. Making social media work for your company is not a matter of "if".
However, the power of this process is its complexity, and if you can allocate your considerable perceptive powers to thinking through and understanding this process, you'll possess very powerful insight that is immediately transferable to your...
Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated with an author? Everyone loves to speculate on Author Rank and...
