Understanding your market, clients, potential users, and competitive environment is a large project management task that should kick off your design and build process and ensure your site matches what potential customers/users are looking for.
Understanding the behavior of your top customers presents all sorts of opportunities ranging from helping you find more of them to motivating other customers to become top customers. Analyzing your website data with Google Analytics is much like...
Watching where the target audience discovers and subsequently shares stories is critical to understanding their true reach and relevancy. Once content marketers have a firm understanding of your target audience and technology in place to measure...
Understanding, processing and acting on all of this available data is a problem well beyond the scope of humans – it's an issue for big data science. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start...
You should check out that post to gain a better understanding of how Graph Search works and the challenges that Facebook is dealing with. Hopefully this post helped you gain a solid understanding of the local ranking factors for Facebook Graph Search.
Google Now's Deeper Understanding of Users' Search Needs Will Lead to Better Conversion Rates By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and...
Image via Understanding Google Maps and the change comes not long after the launch of the new Google Places for Business dashboard. Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu...
The key to understanding why this is the case is to dive into the world of learning styles and a key aspect of any content strategy for businesses that rely on playing a part in any creative or learning process in people's lives.
Over that time, there have been a handful of changes including profiles, real-time widgets and understanding segments. It's been nearly two years since Google Analytics added real-time reports. Now Google Analytics has announced a new addition to...
This requires a strong understanding of what is in that portfolio from a content perspective, and also an in-depth knowledge of how consumers actually search for those products in the real world. No one gets successful in either the SEO or SEM...
That doesn't come from being a man or a woman, but just understanding what the person on the other end is looking for," Gillette said. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...
Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and indexes. There's been a lot of talk about quality content in the SEO world for the past couple of years.
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain – WiredWhat he's working on at Google: "…[Developing] natural language understanding. Enhanced campaigns get Google+ annotations and an upgrade center.
This gives you the best understanding of where different channels impact your conversions. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners...
Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...
Understanding this new paradigm means being able to quantify audiences and behavior, and in many respects we are still at the early stages of that process. The first step in understanding premium content digital video is to wrap our heads around...
As marketing professionals we're all be about customer insight and understanding customer intent when somebody's buying from you and why. And hopefully your company has at least started to build out a mobile strategy to provide a better experience...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. Ever since last year’s rollout of the new product listing ad (PLA) system from...
The group was tasked with better understanding each of the bloggers' search and social media habits. Separate from Bing's social sidebar efforts, the folks over at Bing have added a "Pin it" button to the Bing Images search results.
Now, I have no problem with people understanding risks and asking for risky techniques. My problem is with clients not understanding risk and getting talked into doing something detrimental without being properly informed of the danger.
