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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It takes in-depth research, an understanding of what makes news and a compelling pitch to targeted journalists. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories...

  3. How to Optimize Your Content Strategy With Social Listening

    By understanding what is being said, you can help craft your content strategy. But having an understanding of your audience and what they need is the first step. You also can get an understanding of what format your audience wants content in.

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    It's more about understanding the cognitive perspectives of the intended users. Most companies do a poor job of accurately understanding the problem their users need solving. UX is a two-part process beginning with a scientific, disciplined...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Understanding what makes them happy, sad, angry, and...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...