SEO News

Understanding

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Understanding what makes them happy, sad, angry, and...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness. Traditionally, the value in search advertising has always been centered on increases in click-through rates and...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Huge advancements in technology are paving the way for greater understanding, optimization, and measurement of all our digital marketing efforts. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new...

  4. 5 Development Tricks Self-Sufficient Marketers Should Master

    Even if you don't go so far as editing the code within the data layer yourself (don't feel bad, I'd guess most marketers won't), have a good understanding of its capabilities. There are very few things that frustrate me as much as almost completing...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    For example, many politicians have checkered pasts, and understanding who they are and what they may have done in their earlier life or career may affect how you vote. Let's dive into the facts. If requested, Google must remove 'inadequate...