Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...
Step 2 is important in understanding the level of involvement necessary to become a local authority. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping...
Jenkins jumped in by saying the first thing you should figure when it comes to email is understanding the purpose of your program. Understanding Who Your Customers Actually Are Richard Fleck, Vice President, Strategic Services from Responsys, spoke...
We want to make our ads as relevant to the searcher as possible, so this involves understanding not only the keyword itself, but also the intention behind the keyword. On search engines, it's all about the keyword.
Overland and Karunakaran understand the importance of planning to ensure campaign success; of defining goals, understanding KPIs, aligning content with relevant offers, and tracking attribution reliably across platforms and devices.
By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign. Image Credit: Shareaholic
Released as a standalone app for Android and as an integrated update to the Google App for iOS, Google Now assesses the behavior of a user logged into his or her Google account, and, over time, develops an understanding of what that user wants and...
Understanding the high demand for great talent as a competitive edge, HR pros have taken to social media sites like LinkedIn almost like teenagers to texting. Making social media work for your company is not a matter of "if".
However, the power of this process is its complexity, and if you can allocate your considerable perceptive powers to thinking through and understanding this process, you'll possess very powerful insight that is immediately transferable to your...
Can authority or trustworthiness be measured in a different way, based upon understanding who the author of content on pages might be, through the use of digital signatures associated with an author? Everyone loves to speculate on Author Rank and...
Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...
Understanding Negative SEO & How to Defend Your Website For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid...
Search engines will see the action of too many and too frequent changes as a manipulation signal and will penalize sites who make these reactionary updates based on the search engine's understanding of the cause (visibility, warning etc.
A search for Tesla will break results down into categories like Cars, Technology, History and Science, understanding that the search may be from someone planning to buy a car or researching a history paper on Nikola Tesla.
If SEO is about understanding highly converting unbranded keywords that are driving organic search traffic and conversions, then doing SEO without goals and conversions set up in analytics makes this task next to impossible.
The affiliation between BuzzFeed and CNN demonstrates "an understanding of the value consumers now place on chatter-worthy, real-time content that's reliable. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today...
Not only does it describe why each jean was selected, but it uses real women, showing a keen understanding of its customers and the larger discussion of body image in fashion and pop culture. Bloomingdale's is a leader in fashion in the brick and...
Google should be able to answer both, understanding that Madonna is the subject of the latter question. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this week.
By identifying and exploring these parallels I've been able to greatly improve my understanding and the results from both disciplines. Over the past few years, marketing automation has continued to gain influence.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. This report shows us how many visits and the on page interaction that has been seen for different...
