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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that just might help you better understand your website visitors. Ever wonder how much of your traffic was actual human visitors and how much of your...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. Handbags was the only category in which luxury brands outspent retailers.

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    By exploring the source links, we've been able to see the news coverage in context and understand something of the strategy that generated the coverage in the first place The feature has lots of potential: this article shows how it can be used to...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Also, understand how remarketing from search ads is different from traditional remarketing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    Your UX candidate should be able to describe how they would apply the user research to better understand the motivations, triggers, perceived problems, and desired outcomes of the intended users. UX design was largely unappreciated for many years...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better. The percentage of data used is shown in each box in the top corner to help you...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Curate it and present it in an interesting and easy-to-understand way with infographics. Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed...

  9. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. If you've been managing pay-per-click campaigns for a while, you probably know...

  10. SEO Website Audits: Everything You Need to Know Part II

    Small business owners can also benefit greatly from this type of audit, but they need to understand it is in an investment, not an expense. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more...