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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. I’ve been monitoring the same keyword set for 4 years now to better understand the changes in...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move away from traditional response-rate data to data that's based on actual activity of the individual customer and understand their...