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  1. Disney Dominates Halloween Keyword Ad Spend

    With a staggering $2 million spent in August and September on Halloween paid search, it's important we understand who the players are. Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I thought it would be important to list some of them below so you can better understand what I’m referring to. If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda...

  3. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. These four major online channelsare: Search engines

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #7: Understand Your Competition! I understand that the rollercoaster ride can be exhausting, but if you are good at what you do, it will usually will go back up but only if you apply lesson #1 and hire the right people.

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  6. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Identifying consumers on desktop versus tablets versus smartphones and...

  7. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. Presenting problems that users can identify with is much more successful and does not...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. When people find out I’m the author of Google AdWords for...

  9. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...