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Umbrella Term

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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. Simply enter your search term or hashtag and allow TweetReach to search for the tweets to tell you reach...

  3. Nomenclature: The Industry Case For and Against SEO

    There are some who believe, as Matthew McGowan does, that it’s time to retire SEO as a term instead of trying to morph it into an all-encompassing umbrella term. I use search marketing, performance analytics, website optimization and pay per click...

  4. Software Survey 2009

    SunGard's iWorks applications and services for insurance and pensions include front-office tools, policy administration, re-insurance management, actuarial calculations, financial and investment accounting, and reporting.iWorks Compass for...

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  5. Exchange credentials

    Interest from countries in the Asia-Pacific region doesn't fall under one umbrella, as demand is driven by local circumstances. You could identify the indexes as fundamentally weighted, but that term is traditionally used to describe indexes with...

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