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  1. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    If you sell minimalist athletic shoes, your Avatars may include a follower of the Paleo diet, a yoga teacher, and an ultra-marathoner who sleeps with a copy of Born to Run under his pillow. Kevin was turned onto the paleo diet 7 months ago by the...

  2. Search Engine Watch Redesign Breaks Records

    Originally we looked to search platform providers, Ultra Knowledge, solely to handle our internal search engine and automate our topic/tag management. The latent ability for the Ultra Knowledge platform to trend all the content in our archive can...