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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    If your ultimate goal is to be great instead of just achieving great rankings, the hard work involved can pay off in ways you'll never have to apologize for. Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Decide what the ultimate use is for this report. Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. Let’s face it, not only is PPC getting more...

  6. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  7. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Of all the useful techniques you learn for pivot tables, the Calculated Fields function is the ultimate treasure. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data.