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  1. SMA-NA Dissolved

    SMA-NA, like the UK (SMA -UK) and European (SMA-EU) counterparts, was founded in 2004 as an alternative to SEMPO, the Search Engine Marketing Professional Organization. Ian McAnerin, president of the Search Marketing Association of North America...

  2. SMA-UK At Halfway Point

    SMA-EU group is also forming for Europe, as is SMA-NA for North America. From a mailing to those on the SMA-UK interest list, news comes that the group has half the 50 members it needs to move forward with a formal meeting, ratification of its...

  3. More On SMA-EU and SMA-UK

    Threadwatch has comments from both Mikkel deMib Svendsen, interim head of the new SMA-EU SMA-EU is about to schedule its first meeting and promising to send out general information soon. More background from us on both groups here: SMA-EU Forming...

  4. Search Online, Buy Offline: How to Tell?

    SMA-EU Forming For European Search Markete. ZDNet UK Oct 26 2004 12:19PM GMT A special report from the Search Engine Strategies conference, August 2-5, 2004, San Jose, CA. Many search engine marketing (SEM) campaigns can drive offline sales of...