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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    They finally issued a press release, but it only served to fuel the fire. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Matt Cutts Qt penalized, because press release sites do have value for press and marketing reasons, but those links won’t pass PageRank. Google has taken action on several dozen newspapers in US and UK that were not labeling advertorials and native...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Content may be in the form of blogs, press releases, case studies, and whitepapers wherein the content contains keywords that are driving organic search conversions as well as naturally occurring backlinks to the main corporate website.

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Make Back as Easy as Forward: A lot of checkouts "break" if you press the back button in the browser (as many do). In the UK johnlewis.com does it well. It’s a Two-Stage Process Great CRO starts with understanding your visitor and their intent when...

  5. How to Visualize the Ridiculously Big Numbers Representing Global Online Video Usage

    In a press release, Dan Piech, comScore product manager for video, said, “As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content...