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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of...

  2. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google, along with Microsoft's Bing search engine, had already been showing pop-up warnings and advice to users searching for illegal content. In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble...

  3. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In reaction to the news, Google said: Microsoft is the first search engine to add the sort of feature that the UK government has suggested will be a good way to protect children online. Microsoft rolled out the feature on the Bing search engine...

  4. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...

  5. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.

  8. Enterprise SEO Update: Rosetta, Covario, Optify & More

    BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com...