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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    What's even more impressive is that the vast majority of these tweets weren't in English but yet the English term "Happy New Year," trended. Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year").

  2. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    The ranking update for spammy queries, which will impact 0.3 percent to 0.5 percent of queries in English, shouldn’t come as a surprise to most. Cutts specifically mentioned that the change would affect queries such as “payday loans” on Google.co...

  3. Google Analytics Language Report: What You Can Learn About Your Visitors

    However, as an English speaker in the UK, it makes very little difference to my browsing experience to change my language settings, so I have never changed it. Instead of "English", Google Analytics uses "en-us", "en-uk", "en_gb", "en", and others.

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Consequently optimization for India is often done in a non-official and non-native language, English. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be underserved when it comes to...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Even within English, a jumper is a skirt with shoulder straps, usually worn by children in the U.S.but it’s a sweater for all ages to shoppers in the UK. The new German site includes the localized descriptions and information on 58,000 products...

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    And why does the hunter have such a curious english accent? The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said...