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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It was a call from the UK. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Earlier that day, Don asked Lisa to develop a content...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    The term "2014" followed the similar trend the term "Happy New Year" followed, revealing similar usage patterns on Twitter: Asia, led by China and Japan, show strong usage followed by the East Coast and the UK region.