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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Does the UI allow for customizable KPIs? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all...

  2. 4 UX Tips That Will Improve Your Content Strategy

    A good UI uses white space to its advantage and makes the information easy to navigate. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Management UI and API Google says it wants to help businesses put together an accurate image of their customers through Google Analytics. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    However, the app's UI contains prominent prompts that nudge the user away from browser results to app-based discovery paths, including: The important thing to keep in mind about these app-based iterations of the big engines is that for the most...

  5. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    As production began on new, traditional ad units to a website, we noticed a significant change to the suggested image size as recommended in Facebook's Create Flow (the web UI for Facebook Ads). Over the past few days, and only in select Facebook...