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Ugc

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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  2. Sequencing the DNA of the Perfect Comment [Study]

    Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging the spread of content. A recent study examined the contribution of comments to the readers' experience, and by deconstructing them...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Content Value - User-Generated Content (UGC) Articles: Content Value - User-Generated Content (UGC) Photos: Example:  Estimated 80 brand-specific unique user-generated content (UGC) photos discovered at 70% photo shoot quality at an equivalent...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While millennials are trending toward UGC, many digital consumers are still relying on a more traditional form of word of mouth to get their information – their friends.percent of shoppers are more likely to buy after receiving opinions from...

  5. Kony 2012: Lessons for Video Marketers

    The fact that the research focused purely on user-generated content (UGC) means it excluded a number of “confounding factors” – as the report calls them – such as offline campaign expenditure, prior product usage, and video seeding.

  6. SEO for Naver – Korea’s Largest Search Engine

    Knowledge Qweb content” in Korean, Naver figured out that user-generated content (UGC) might be the key to solving its lack of content problems. Naver has never been known as a simple search engine. As pointed out in my recent article on Naver’s...

  7. 4 Types of Timely Content for Google’s "Fresh" Update

    User-generated content (UGC) is sometimes harder to focus around keywords (since you don't control it) but it can be used to augment existing content and to help differentiate syndicated content. Using UGC like reviews to augment this content not...

  8. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    User Generated Content (UGC) - Content created and curated by users carries greater influence and travels faster than doing it on your own. Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and...