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  1. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Most colleges (not just UBC/UCLA and market motive) will have Internet marketing training courses, and will be churning out graduates a dime a dozen. With the current innovation in search engine marketing (SEM) and the seismic shift of offline...

  2. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    First Amendment Protection for Search Engine Search Results, released in mid-April, is the work of UCLA law professor Volokh. Search engine results are a form of opinion; companies like Google offer information they think is most relevant to users.

  3. Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

    The page continued to climb and in February it achieved the top spot for “UCLA Spring Break 2012,” even edging out UCLA.edu. Upon further review, it was clear that UCLA centered terms garnered a much higher position than those surrounding other...

  4. How Local Small Businesses are Evolving Their Online Marketing Strategies

    We are in a period of great transition,” said Ely Dahan, a professor of marketing at the UCLA Anderson School of Management. SEO experts are happy to tell small business owners how to improve their visibility on the web.

  5. AOL Names Nine Board Members for Post-Time Warner Separation

    Stengel is also currently an adjunct marketing professor at UCLA's Anderson School of Management. Today, nine members were named. They are: Richard L. Dalzell made a name for himself at Amazon, where he started held a variety of executive-level...

  6. Yahoo Announces Content Acquisition Program

    Another new source is UCLA's Cuneiform Digital Library Initiative, content documenting Babylonian history back to 3500 B.C. Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that...

  7. Yahoo Announces Content Acquisition Program

    Another new source is UCLA's Cuneiform Digital Library Initiative, content documenting Babylonian history back to 3500 B.C. Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that...