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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop a cohesive strategy.

  3. 4 Critical Elements of a Successful Content Marketing Team

    There are a number of different specialties, from understanding the business, to writing and SEO, which are integral to success. In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad...