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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Evaluate how the site works on different platforms, the goals of different user types and whether they're being met. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you have a high bounce rate for all visitor types, this means you may have a larger issue to address, such as your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e.direct visits, referral...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. Analyze the content on your site - could it do with re-writing? A few simple mini-deep dives at specific times...

  4. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Long tail can be a huge winner because people use so many different types of phrases to...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.