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  1. Evaluate Your Surrounding Community to Spark Fresh Ideas

    What if you own a French restaurant that specializes in regional cuisine and authentic provincial atmosphere? Are there untapped content types like chats or hangouts? A quick surface evaluation of the ecosystem you operate in can provide insights...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. Reality Check: Google Isn't 'Killing' Organic Search

    As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? But instead of getting caught up on the façade of the SERP with those types of measurements and percentages, there's a little more to the...

  4. Local Business Reviews Read By 85% of Consumers [Survey]

    Restaurants and cafés are far in the lead, with nearly 70 percent of respondents stating that they have used the Internet to find a restaurant or café in the last 12 months. Not surprisingly, the usage of local search has increased over the past...

  5. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. But he discovered people preferred one of three types: 1. He says the way people are searching and interacting with technology is changing...