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  1. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He did say they are continuing their work on some specific keywords that tend to be very spammy, including “payday loans,” “car insurance,” “mesothelioma,” and some porn keywords. He explained that voice search is changing the types of search...

  2. Remarketing Lists for Search Ads: 4 Smart Strategies

    A compelling case for remarketing on display is for services that renew once per year, like insurance. This article will look at some smart strategies evolving for different types of advertisers to give you an idea of what could work for each one.

  3. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    I used to think that loyalty was the highest rung on the consumer pyramid until I became the CMO of Allstate Insurance. Note: For a detailed explanation on differences between media types, check out Jackie Cohen’s post on how to define shared media.