However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of...
GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. EBay recently announced that it has proven quantitatively that paid search advertising doesn't work and returns only pennies on the dollar back to its business.
These types of "guest post" links are, in my opinion, more valuable, more sustainable and mush less risky than links from the "write for us" sites. Most guest post links are from totally unrelated, off-topic sites.
Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl bump this year? Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do.
That's great visibility for us and it's translated into advertising requests, guest post inquiries, and new non-agency volunteer staff. They can promote upcoming dance shows, post photos in hopes of getting more parents to sign their kids up, offer...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
Simply put, an editorial report gives you the specific performance of each blog post showing organic searches, entrances, bounce rate, revenue, conversion rate, and other stuff. There are four types of content marketing metrics:
No matter what your viewpoint or angle, there is always a cause and a consequence – a theme you'll notice recurring throughout this post. Optimizing search campaigns across multiple search types and in multiple formats was the clear message sent...
If you are in the spotlight for good or bad reasons, utilize paid search to make your response the first result searchers are seeing on the results page and drive traffic to a dedicated page or blog post about it.
This isn't a new industry compared to post-2000 search marketing. Read more in this great post on the TopRank blog. Search and digital marketing have indeed made it easier for brands to tell their story and, for many a good SEO agency, that has...
Post and promote the infographic on all your digital touch points. Create resource sites around search-optimized data, monetize the traffic with advertising. Here are some of the ways smart digital types like you can turn the data into moneymaking...
Post your entries (you can create as many different ads as you like) as comments to this article. Think of search advertising like chess: you wouldn’t make a move based on looking at your pieces, while ignoring those of your opponent.
The visitor might read the whole post and remember your company and products really well - they might even go to search for your product on one of the search engines straight away. However, since the visitor only looked at 1 page (exactly where the...
The time is now to get more eyeballs on the both the content we create (such as a blog post or an infographic) and the content we earn (such as a news article or feature on Forbes.com, IndustryWeek, American Medical News or the like).
See her post for more on optimizing your site and online profiles for local search. Be sure to check out the responsive design resources at the end of her post for more help in getting your mobile strategy right.
If you're struggling to find a range of closely-related topics to assign, check out my post on coming up with high-demand ideas for content in this post. For example, in a recent Craigslist contest, we assigned five candidates the following blog...
Author's Note: Special thanks to #PPCchat participants Dennis Petretti, Bryant Garvin, Chris Kostecki, Luke Alley, and James Zolman for inspiring this post. When we search for something, we know what we mean – but the search engine may not.
You can easily place a retargeting pixel on guest blog post or a partner site and then utilize retargeting ads to bring someone into the conversion funnel. Paid search is a great channel to convert users who have been exposed to traditional...
While the idea for this column was 100 percent mine, I did a search and found that he had written a similar post (that I encourage you to read) titled “7 Habits of Highly Effective SEOs”. When I started my professional career (selling advertising...
In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along with enabling mobile app campaigns through the AdWords system, advertisers will also be able to target specific types of smartphone or tablet...
