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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks.

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts used the Huffington Post as an example, as they have a huge number of authors, so logically they have many daily posts. He explained that voice search is changing the types of search queries people use, but also that it can be refined without...

  4. FTC Giving Native Advertising a Closer Look

    However, it could also mean that the FTC is looking at things like a bloggers being paid to write a "sponsored post" which might only state in tiny letters at the very bottom of the page that anything reviewed on the blog could potentially be a...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Three years ago brands wanted to post things on their own microsites. It doesn't really make sense for me to post content on my own blog anymore. Content isn't 100 percent visible to search engines. It's the next stage of the advertorial - those...