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  1. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts used the Huffington Post as an example, as they have a huge number of authors, so logically they have many daily posts. He explained that voice search is changing the types of search queries people use, but also that it can be refined without...

  2. FTC Giving Native Advertising a Closer Look

    However, it could also mean that the FTC is looking at things like a bloggers being paid to write a "sponsored post" which might only state in tiny letters at the very bottom of the page that anything reviewed on the blog could potentially be a...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Three years ago brands wanted to post things on their own microsites. It doesn't really make sense for me to post content on my own blog anymore. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of...