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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This evidence clearly shows the importance of implementing mobile advertising campaigns in Brazil. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords and match types has become more complicated over the years, yet its mastery is...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. But overall both tablet and smartphones are almost equally used to access these types or properties.