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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This evidence clearly shows the importance of implementing mobile advertising campaigns in Brazil. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.