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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. Global mobile advertising is projected to rise 37.4 percent in 2014 to...

  4. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Facebook said these types of updates get more engagement in terms of likes, comments, shares, and clicks...