If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You can be more observant about types of language, body language, and environment when you're...
The argument of digital fraud in the advertising space is nothing new to search marketers. Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads.
The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch a new channel? Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu...
Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
It's easy for an Excel sheet to makes these types of conclusions, and I'm sure that, in many cases, promotional copy does help increase revenue by creating a sense of urgency to click and buy today. EBay recently announced that it has proven...
These types of linkable assets are often added to the subject's about page or list of accomplishments on their site. These types of "guest post" links are, in my opinion, more valuable, more sustainable and mush less risky than links from the...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. What about intra-app advertising? And as a marketer, what if you can access that data so you can...
Government or Ad Types, the website actually provides faster access to these two attributes by also including them in the main navigation bar (accompanied by similar filters). Advertising Last week, Google launched its updated Think Insights website.
But comScore defines “video ads” as streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, or matching banner ads. Is this up, down or sidewise from previous reports?
Although more digital advertising companies are appearing on the scene every day, few specialize in creative optimization. Here's a look at the three types of creative involved in a typical campaign, and why it’s important to think about all three...
On their website, on their shelves, and in their advertising and promotions, these products are handled separately due to their importance to the business. If you have a Product Target for Red Sneakers, it would make sense to have negatives for the...
Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. With the recent announcement of Enhanced Campaigns, Google has made mobile...
Use the keywords to perform queries of your own to assess what other types of content exist around that topic. If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should explore content writing in...
The advertising performance report is just that with typically data surrounding clicks, impressions, CPC, etc. Quickly access your Accounts stats (Advertising Performance) by campaign with Lifetime Report in a webpage format that can easily be...
Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. As Tamara Gaffney observes on the Adobe Digital Index team has just performed two types of analysis to understand:
One of the first resources he referred me to was Christopher Booker’s book, The Seven Basic Plots: Why We Tell Stories, which does a good job of covering seven story types that have proven successful over the ages:
The Bing advertising network's biggest problem, and it is a huge one, is lack of distribution. Whether they are anywhere close to enabling something like this remains to be seen, but it would certainly be a game-changer for both advertising networks.
That's great visibility for us and it's translated into advertising requests, guest post inquiries, and new non-agency volunteer staff. Tons of spammy template sites are built in order to capture rankings and traffic and send it elsewhere, for...
They will need to step up their personal profile as well, like the sales pros, but take it a step further and possibly engage in targeted advertising. Beyond what the individual LinkedIn user types need to be aware of and take action as prescribed...
