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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The automated element of these campaign types utilizes time efficiently and...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types Follow spammy onpage advertising techniques Advertising material What's more, the correlation values regarding coefficients out of the social sector have decreased slightly and the growth of the average total number of...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via...

  4. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Long tail can be a huge winner because people use so many different types of phrases to find the items they...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding...

  6. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...