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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. Global mobile advertising is projected to rise 37.4 percent in 2014 to...

  3. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Facebook said these types of updates get more engagement in terms of likes, comments, shares, and clicks...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.