Review extensions, currently available to English advertising, can be useful to all types of businesses but especially those who may not have products that gather direct reviews. This is just another step in a new advertising direction for...
Reliance on this method to distinguish advertising results requires that search engines select hues of sufficient luminosity to account for varying monitor types, technology settings, and lighting conditions.
Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. There are three types of negative keyword match types: Ranging from broad to narrow, there are several different match...
There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Currently they are collapsed, hidden behind links such as View Media or View Photo or View...
They are pay for play types of content which has the unfortunate effect of misleading those who read it. Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search...
But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. But overall both tablet and smartphones are almost equally used to access these types or properties.
Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. Lead Nurturing / Lead Scoring/ Lifecycle Management -- includes prioritization of customer types based on fit...
When it comes to mobile advertising, there is always a question regarding attribution. This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking.
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Many advertorials (a.k.a.native advertising) violate Google's quality guidelines.
Content types by audience. Target audience types. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via...
Because of that we have seen financial firms really adopt [LinkedIn] beyond just display advertising," said LinkedIn's lead executive in financial services, Jennifer Grazel. The key that struck a cord with us was the types of information mass...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Unlike the more sophisticated Facebook advertising, these are more accessible...
If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. You can be more observant about types of language, body language, and environment when you're...
The argument of digital fraud in the advertising space is nothing new to search marketers. Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads.
The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch a new channel? Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu...
Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...
It's easy for an Excel sheet to makes these types of conclusions, and I'm sure that, in many cases, promotional copy does help increase revenue by creating a sense of urgency to click and buy today. EBay recently announced that it has proven...
These types of linkable assets are often added to the subject's about page or list of accomplishments on their site. These types of "guest post" links are, in my opinion, more valuable, more sustainable and mush less risky than links from the...
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. What about intra-app advertising? And as a marketer, what if you can access that data so you can...
