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  1. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and Taboola, are another type of native advertising.

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. Forty-nine percent of consumers in the U.K.leverage organic search...

  3. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few. Note that the sites chosen for the research were...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the keywords that are...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Is there engagement with your brand on social media sites? A few simple mini-deep dives at specific times throughout the year can dramatically benefit...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. Unfortunately, according to defamation attorney Aaron Minc, there is a...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Associations within niche (partner sites, mentions...