SEO News

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. My favorite feature is being able to analyze where the visitors go when they leave the site. Internet Marketing is getting more and more competitive and...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    By organizing the bouquets by occasion, rather than by flower type, we eliminated the need for the men to know which bouquet was right for their occasion. Pretty much every ecommerce site includes a shopping cart, but few do it right.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Buyer's personas should be used to determine what type of content you should create and how much content it takes to be successful. Visitor Type (Returning or First Time) Updating your site with new content isn't enough to successfully drive web...

  6. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Unfortunately, until this happens, bad SEO practitioners will continue to get websites kicked out of the search results because site owners don't do due diligence, or they just don't know any better about the type of techniques an SEO is going to...