SEO News

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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type of business. A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. One of the important parts of this act allows for Reddit to cease...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: However, most often you will find that the majority of content that is being produced is really focused on marketing products...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Bear in mind that most blogs get paid on a CPM...