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  1. UK Reopens Google Street View Wi-Fi Investigation

    The ICO has now asked Google to provide further information about its Street View project, including exactly what type of data was captured by the firm and why it was not revealed to the ICO during its first investigation.

  2. Nomenclature: The Industry Case For and Against SEO

    Rather, it’s meant to me that you, as a marketer, identify where people do any type of search request, figure out how results are generated and try to increase your visibility for those searches. In the past four years or so, we’ve seen varying...

  3. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    Google Instant offers the ability to see results as you type, but what if your computer isn’t fast enough? In Google's search settings, you now have three options for Google Instant predictions: Here’s a rundown of the other noteworthy changes to...

  4. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    This type of action-oriented detail will help facilitate immediate action for consumers and measurability for you. More than 50 percent of calls placed to local search ads through Telmetrics’ call measurement network are from mobile phones.

  5. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Use it for awhile before paying for Promoted Tweets, learn Twitter etiquette, and see what type of content resonates with your followers. Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries...

  6. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    Having access to an actual keyboard makes it much easier to type longer keywords, in addition to not having GPS functionality to localize the search. With no keyboard, and it being slightly more difficult to type Google Instant comes into play, and...