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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. The marketing team drives traffic. The ad team monetizes that traffic. Advertising-wise, as traffic climbs the ad team sees the potential of...

  2. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and Taboola, are another type of native advertising.

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Typical teams involved in this type of migration: The primary reason for this type of migration is typically a transition to responsive or adaptive Web design. For many these will be: 1) traffic, 2) revenue, and 3) visibility.

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type of business. A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Give Them Something That Can Send Them Your Traffic.

  9. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Adaptive Shopping campaigns, on the other hand, help ensure a brand's most popular SKUs get the right bid by creating product...