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  1. Google Analytics Language Report: What You Can Learn About Your Visitors

    To gauge the bounce rate highs and lows for the languages that send the most traffic, it's best to sort by bounce rate and then click the Sort Type option and select Weighted. Don't forget, you can also view any report in Google Analytics with the...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    A competitive edge is something that you always want to keep, no matter what type of business you might be in. So you've determined many of your competitors and want to compare the keywords they are bidding on, their traffic, trends, new and lost...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Almost all the tools out there require you to put some type of JavaScript on the page. How to Choose the Right Type of Test If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is...