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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. I wish I had video of myself trying to find, and then pause, multiple video ads at one time. Warning: Important Point Ahead…Pay Attention

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    You could also create a special offer for those who did take some type of conversion action on your site. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks...

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content. Additionally, Peter Fleischer of the Google Global Privacy Counsel said, "We also know some tough...

  4. PPC Management: Your Past, Present & Future

    I wouldn't be able to type right now if I were wearing thumb cymbals while chanting to ancient gods. You have to understand has been working well and what has not, and when you find things that aren't firing properly then you must take corrective...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. Use your competitor's data to find profitable keywords. What keywords would they be searching to find my products or services?

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What type of content do they have on their landing pages? Find new keywords and placements. For the report to yield the best results, it’s critical to find the right “competitors” to research. How can we defend against rising costs and remain a...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Mobile advertising has reached a major turning point in India, not that it wasn't there ahead of Western countries. Advertisers should find a way to be a part of these...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Cutts said this is actually a perfect example of where it is appropriate to allow guest blogging and why they don't want to discourage this type of guest blog posts. If you have any reason to distrust it, then definitely go ahead and place a...

  9. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Consumers respond most readily to specials within social over any other type of content, according to a recent study. Getting the most out of your seasonal high tide can be an exciting ride, but don't neglect what lies ahead: the slow season.

  10. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    If you previously had similar legacy campaigns for each device type, we suggest identifying matching campaigns and eliminating unwanted duplicate keywords in your enhanced campaigns. You can edit location info, adding those regions, and then once...

  11. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to so each asset is unique. When it comes to linking audience and appeal, it's often driven by the type of asset you produce.