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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. Warning: Important Point Ahead…Pay Attention User engagement is critically important. If users are showing low engagement, and yielding low dwell...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    The first of the 26 questions focused on the type of information Google asks for prior to considering a delisting request for specific content. Additionally, Peter Fleischer of the Google Global Privacy Counsel said, "We also know some tough...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Create a "Cyber Monday"-type kickoff event for back-to-school shopping. Looking ahead, PM Digital cited the following trends for the school season: School may have just got out for some, but that doesn't mean search marketers can take a break.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  5. 4 Critical Elements of a Successful Content Marketing Team

    More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection.

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Mobile advertising has reached a major turning point in India, not that it wasn't there ahead of Western countries. Brazil and Russia will be among the front-runners of this...