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  1. Delving Into the Auction Insights Report

    They do not need the same keyword, match type, or settings. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Using Analytical Analysis to Help Improve Conversions

    These analytical filters allow us to initially review two type of visitors, those who convert and those who don’t. If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the...

  4. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  5. Dealing With Onsite Duplicate Content Issues

    Type in the captcha code and click on "Check for Plagiarism. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is when the content on your website is...

  6. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and Taboola, are another type of native advertising.

  7. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  8. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a...

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. Forty-nine percent of consumers in the U.K.leverage organic search...