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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break down strategies for controlling this match type. From Product Ads, "(not provided)", data visualization, ad copy testing strategy...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can also see the type of audience visiting the site and similar sites that you can analyze. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing.

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate this process for each of your different audience groups.