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Two Half Men

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. We implemented two strategies to reach our audience. Average visit duration was half of the site average. Just when you think you have the Google Display Network (GDN) figured out, another pitfall...

  2. The Art of Winning on AdWords - Lessons from Moneyball

    In the display network, you can tell Google to show your ads predominantly to men or women. As described in Michael Lewis’ “Moneyball”, Oakland A’s General Manager Billy Beane fielded the winningest team in baseball while spending half as much on...

  3. Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

    As Agent K (Tommy Lee Jones) asked in the Men in Black (1997), “Anything about that seem unusual to you? It's a Squid Men in Black — MOVIECLIPS.com The data revealed that video music channels VEVO (with 60.6 million viewers) and Warner Music...

  4. Econsultancy Research Finds Email Beats Social Media for Consumer Attention

    Men are more likely than women to use search engines and expert site reviews during a single round of research, especially for lower ticket items. The purchase process for women tends to involve a greater range of media than men, and to take longer.