SEO News

Two Edged Sword

  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Broad match keywords are a bit of a double-edged sword. The two driving major takeaways should be that quality score is predicated on relevance and previous performance data. Too frequently, PPC managers associate bid strength with quality score or...

  2. Yahoo Announces Content Acquisition Program

    He did note, however, that the quality review could be a two-edged sword, amounting to a benefit for good sites or a disadvantage for poor sites, which could see a negative ranking impact. Just two weeks after launching a brand new search engine...