Twitter Cards from Twitter Developers gives users the ability to make Tweets more engaging with custom extensions that allow you to share media and more. Promoted Tweets also has several targeting options, depending on what level of advertising you...
For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The frequent use of Facebook and Twitter on mobile devices will lead the sector...
Promoted Tweets translate to higher brand favorability and purchase intent. Today, Twitter users are still very mobile. He started off discussing mobile and how Twitter users are more engaged when they use their mobile devices.
In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.
You can see the two campaign tweets on Twitter here and here. Make it interesting: When users are scrolling through 5+ hours of tweets to catch up on what they missed, your photo should stand out and make the user stop scrolling and read the full...
Are the locations that you are targeting aligning with the Tweets and content you are prompting? Advertising on Twitter can be a great opportunity to drive online sales. I know that I won’t be targeting mobile devices for any of my Twitter...
Some of the best promotional efforts on Twitter will come about through influential people who follow you or see your tweets, and if you've never interacted with them or anyone else, they may be less likely to help you out.
Twitter Partners with Komli Media to Expand Promoted Tweets to Asia LinkedIn introduced this feature earlier this year and it allows marketers to not only broadcast updates to all users, but to specific segments of their followers, based on...
With the aim of increasing the understanding of how Twitter's products such as promoted tweets, promoted accounts and promoted trends can be of benefit to brands, it will roll out education and training programs for agencies and large advertisers...
Bring your questions about Promoted Tweets to the SES Chicago Leveraging Twitter on Thursday at 10:45am. Personally, I don’t find promoted tweets offensive, though I’ve heard whispers (and the odd shout) to the contrary.
Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets. Do you have a guess as to why Twitter might be tweaking the social endorsement label for tweets? So users can boost their own preferred tweets collection?
Twitter doesn’t have sidebar ads, so having search engines crawl and index tweets may draw in users, but doesn’t make them any money. Specifically, Google, Bing, Yandex and others will now have access to Twitter’s search results pages, which...
Through Promoted Accounts and Promoted Tweets, you can reach more users, expose them to your great content, and bring them into your community. The following outlines how Twitter can help build your online community with engaged users, as well as...
Bonobos recently held a 24-hour sale on Twitter with a series of Promoted Tweets that were sent to its followers and similar users, resulting in a 1 to 3 percent average engagement rate. Through its own algorithms, Twitter extrapolates users...
Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. The same goes with Twitter, Pinterest or other social media/networking sites. Twitter Facebook recommends using horizontal images in your...
Twitter has announced an advertising tool that will allow companies to target tweets at specific users. Today we're introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet...
Targeting ads is not complicated as Twitter’s algorithm automatically selects which tweets to promote and which users will see them. Twitter regularly analyzes the engagement rate of the advertisers tweets to identify five of the most engaging to...
