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  1. Writing Your Way to the Top of Search and Social Results

    Facebook users respond best to words such as "Inspires," "Discounts," and "Submit" This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search...

  2. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  3. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  4. How to Optimize Your Content Strategy With Social Listening

    We also can see that a significant portion of the conversation is happening on Twitter. Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with...