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  1. Google & Bing Now Showing LinkedIn Rich Snippets

    LinkedIn, Twitter, and other partners show up in the results and also for entities, which we’re constantly adding, in Snapshot. It appears that Bing is showing the LinkedIn rich snippets for all users and isn't a limited rollout as Google appears...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Influence isn't racking up 50,000 Twitter friends. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Somehow people that love you and what you do gather together and say all kinds of nice things.

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Thirteen thousand post-engagement purchases from Twitter users. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Users in Turkey could no longer access Twitter through normal means. When users in Turkey tried to access Twitter, they instead saw a statement that was posted by Turkey's telecommunications regulator (TIB), the Guardian reported.

  6. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. A big part of that ranking comes from consistently producing relevant content that is of superior value to users and...

  7. 26 Free Must-Have Tools for PPC Success

    Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt Vaillancourt, and Michael Madew for...

  8. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...