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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Early last year, over on Twitter, McDonalds decided to use the hashtag #McDStories to get customers to share their stories of McDonalds. The Leeds United fans weren't thrilled that he was transferred, given that he was the team captain, so when...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    These include social giants Twitter, Instagram, Facebook, LinkedIn, Pinterest, etc. Forty-six percent of Internet users post original photos and/or videos online. Despite the saturation of coverage over "big data" in recent months, many brands are...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their automated email pushes. Forty-three percent of mobile email users check email four or more...

  4. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    The ranking update is a work in progress, Cutts noted on Twitter, adding that it’s a “a multifaceted rollout that will be happening over the next 1-2 months. In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.

  6. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Comparatively, Facebook, Twitter, Google+, and the majority of other services that allow single sign-in are social sharing based. Login with Amazon allows users to login to registered third party websites or apps ('clients') using their Amazon user...

  7. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Because if you look at the history of sites that have done relatively well or businesses that are doing well now, you can take anywhere from Instagram to Path, even Twitter, there’s a cool app called YardSale, and what those guys try to do is they...

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. Twitter is making and breaking news at a pace of 400 million tweets a day with...

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support the business they have built behind the public social experience.