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  1. Writing Your Way to the Top of Search and Social Results

    Tell stories This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. To gain more retweets on Twitter use the words...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    This week, Twitter share another one of those stories. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  3. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. After all, we don't own our Twitter followers. That's according to Joe Pulizzi, who is one of the leading thought...