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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    This week, Twitter share another one of those stories. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  2. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. After all, we don't own our Twitter followers. That's according to Joe Pulizzi, who is one of the leading thought...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. While you're waiting for the next installment, what memorable stories about content creation can you share with us in...

  5. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    The most shared stories go viral. We know that stories capture attention and help retain information. We know that stories which invoke strong emotions (shock, hilarity, disbelief, etc) are shared. We are constantly encouraged to tell stories, not...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Below are a few tried and true tips to getting your stories found (e.g...