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  1. Google & Bing Now Showing LinkedIn Rich Snippets

    LinkedIn, Twitter, and other partners show up in the results and also for entities, which we’re constantly adding, in Snapshot. It appears that Bing is showing the LinkedIn rich snippets for all users and isn't a limited rollout as Google appears...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future...

  3. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. Doing so keeps users coming back, which makes search engines money. A big part of that ranking comes from consistently...

  4. 26 Free Must-Have Tools for PPC Success

    Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt Vaillancourt, and Michael Madew for...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...