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  1. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Having a personal Facebook page and Twitter page is good, but that doesn't make you qualified to run a business' social media account. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour...

  3. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in...

  4. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. These include social giants Twitter, Instagram, Facebook, LinkedIn, Pinterest, etc. What does this mean to the average business owner, marketer...