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  1. SEO for Startups & New Businesses: An 11 Step Plan

    If you work at The New York Times, you may even get your Twitter handle in your byline. Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. As noted above, empower some or all of your employees and make them a PR/social media army...

  2. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...