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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. If you work at The New York Times, you may even get your Twitter handle in your byline. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand...

  2. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. A number of other social channels, like YouTube, Twitter, and many more, have...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. Twitter In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Keyword strategy is not only important to implement on...

  5. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. For optimum performance, those responsible for SEO should have an...

  7. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter. Twitter Twitter is a great place to get opinions about your brand from your followers.