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  1. So... You Think SEO Has Changed?

    A number of other social channels, like YouTube, Twitter, and many more, have required SEO alignment for a long time now. Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal tweets in the bunch from the still-angry mob of moms. After a few tweets back and forth from her personal...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Showing Twitter search statistics for the term [run], Daisley showed how Nike takes advantage of that data. More than 50 percent say Twitter gives them the latest news, faster than other sources. That was the opening message from Bruce Daisley, UK...