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  1. SEO for Startups & New Businesses: An 11 Step Plan

    If you work at The New York Times, you may even get your Twitter handle in your byline. Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. Launching a new business is news-worthy, so make the most of the bursty nature of the...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Twitter also offers ways to target app installs via its App Card (not currently a paid ad format). Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and soon after, Twitter announced updates to its ad...

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  5. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Regularly syndicating press releases can increase your brand real estate if universal news results are showing.

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Vocus recently cited a study that showed that the top 10...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word...

  8. Twitter Speak From @ to Z – Terms & Definitions

    The list of Twitter trends are topics that a large number of people are discussing on Twitter (usually things in the news). Twitter will then take this tweet and put it at the top of relevant SERPs (people searching on Twitter for something related...

  9. The Role of #Hashtags in Social Media and Search

    People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags with success. For example, #seochat is a popular stream of conversation used by those interested in search engine...

  10. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    The problem of infinite scrolling websites was raised, such as how Twitter just keeps loading more tweets as you continue to scroll down. Bad News for PageRank Fans For PageRank devotees, there is some bad news.

  11. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. You may have noticed really pretty tweets appearing in your Twitter stream.