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  1. So Why Did All Those Movie Sites Lose Google Search Traffic?

    A few days later Cutts responded, which is unusual because he normally doesn't respond to too many people about specific search traffic issues on his Twitter feed. The great part about YouTube clips that were taken down is that they will literally...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    After a few tweets back and forth from her personal Twitter account, Lisa decided to share her video with them. She finally picked up her smartphone and thumbed through British Outfitters' Twitter account, paying careful attention to the most vocal...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. During #SB48, ads included more hashtags than any other social signal including Twitter handles...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. All ad campaigns were immediately paused, and budgets were...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Twitter also offers ways to target app installs via its...

  7. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. But as far as doing special specific work to sort of say “you have...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  9. 9 Things You Must Update When Moving Your Business Location

    Addresses on Facebook, Twitter, etc.need to be changed. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone number (NAP) for the business that they are required to use whenever they create a...