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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Ecommerce customers acquired through Twitter are worth 23 percent less than the average CLV, the report said: Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer...

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by Twitter and Millenial Media. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their automated email pushes. He cautioned that some consumers just don't just engage in email...

  4. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    The ranking update is a work in progress, Cutts noted on Twitter, adding that it’s a “a multifaceted rollout that will be happening over the next 1-2 months. Separately, Google is warning that if you have a bad mobile website, your search rankings...

  5. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Because if you look at the history of sites that have done relatively well or businesses that are doing well now, you can take anywhere from Instagram to Path, even Twitter, there’s a cool app called YardSale, and what those guys try to do is they...

  6. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion...